So, you have the romantic dinner planned. You drink some wine together and talk about your future. Then you get down on one knee, open that little box to reveal a diamond ring, and pop the question…
Will you marry me?
And she says “No.”
Whether she explains that she hasn’t felt right about things for a while but didn’t know how to say it, or if she says yes but at some point between “yes” and “I do,” she decides that she doesn’t - the result is the same:
You have a diamond ring and no girl to give it to. You spent money on this ring and now it’s just a reminder that things fell apart.
Well after you spend some time getting over the break up, you’ll realize that you’ve got to do something with this ring you bought instead of just sticking it in a drawer and trying to forget about it.
Of course, most jewelers would take it back, IF it’s only been a month. Many jewelers and jewelry stores have a 30-day money back guarantee. But as we all know, it might be well after 30 days that you find out the wedding isn’t happening.
So what happens then? Well, you’re stuck with the ring.
Early on, I had some customers come back to me with this situation and I had to figure out what to do. I started thinking about this from the perspective of one of those guys. I’ve been married twice. I understand that it doesn’t always work out. I put myself in the position of those guys and I made a decision.
The bottom line is that I want to create a great experience for people even when it’s not so great on their end. So what I decided is to do an unconditional guarantee. If she says no, just bring it back and tell me that it didn’t work out and we’ll give you a 100% money back guarantee.
Even though it’s a custom piece. Even though it’s a special order. We’ll give the money back.
We figured out that we’ll give it for one year since that’s usually the time frame of most engagements and weddings. We don’t want you to have hard feelings or difficult attachments.
As far as I know, it’s pretty unique to our store. I’m not going to say that there aren’t other jewelers that do this but I don’t know any personally.
I know that the customer will probably meet someone else down the road and I hope that when he is ready to move things forward with her that he will remember Marx Jewelers.
It’s not about making money. When I sell you the ring, I am not just selling you the ring for some money. I’m selling it to you to earn you as a customer. To give you an experience that you will remember happily for years to come. I want to establish a relationship with you. So if you bring the ring back, it’s true that I don’t make money on it, but I still have a relationship with you. That’s what’s important.
As always, I hope that your happily ever after goes according to plan. But if you want to have a back up plan in case it doesn’t - why not check us out?!
Dedicated to being your jeweler,
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You Only Get One Chance; Make It Perfect!